The multi-faceted marketing campaign has been designed to encourage Midwesterners to visit traveliowa.com to plan their family vacation.
This year's campaign includes:
- Four, 15-second TV spots
- Digital banner ads on lifestyle and travel-related websites
- Full-color print ads in popular parents and lifestyle magazines
- Travel messages in the Mall of America in Minnesota; Stratford Square and Woodfield Malls outside of Chicago; and Oak Park Mall in Kansas City.
- Giveaways on the Tourism Office's Facebook page
- Vacation conversations on Facebook, Twitter and the Travel Iowa blog
Have great Iowa vacation photos? We'd love to see them! Tag and share your photos on Facebook, Twitter, Pinterest or Flickr. Tag Travel Iowa or use the #iowasnapshots hashtag.
What Iowa destination are you looking forward to visiting this summer?